Providing Perspective for Today's Technology Leaders

Providing perspective for today’s technology leaders

The Enderle Group provides an unparalleled look inside breaking technology events to identify the core reasons that buyers and builders of technology should care.

Rob’s Articles

• The MG Windsor: Charting a Course for the Electric Family Future? Torque Daily | Apr 25 The successful, well-priced, and decent-quality MG Windsor EV, quickly gaining popularity in Europe and Asia, offers a potential blueprint for the electric family car. However, despite MG's global brand resurgence, its arrival in the US remains uncertain.
• Jaguar Type 00: A British Thunderbolt on the Horizon? Torque Daily | Apr 25 The Jaguar Type 00 prototype, with its distinctive design reminiscent of a Jensen Interceptor and a cool auto-open boot, shows promise as a high-performance electric grand tourer potentially capable of challenging Tesla, making it far more interesting.
• Nissan's SUV Pivot: A Pragmatic Path in the Electric Era Torque Daily | Apr 25 To compete with popular electric SUVs and the growing dominance of Chinese EV makers like BYD, Nissan is strategically shifting to prioritize electric SUVs over the Maxima EV and similar Infiniti sedans.
• The Open Road to AI: AMD's Open-Source Edge Over NVIDIA in AI (It's Not Just About Red vs. Green) TG Daily | Apr 23 The artificial intelligence revolution is reshaping industries, and the underlying hardware and software ecosystems are crucial battlegrounds. While NVIDIA’s CUDA has long held a dominant position in GPU-accelerated computing, like that one kid who always had the best toys but wouldn’t share, AMD’s open-source ROCm platform presents a compelling alternative. Think of it as the friendly neighbor offering everyone a chance to play, particularly when considering the long-term health and dynamism of the AI landscape. From the perspective of both developers and end-users, AMD’s commitment to open source offers significant advantages over NVIDIA’s “my way or the highway” proprietary approach.

More articles »

Rob Quoted

• Mission Cloud Adds Amazon Connect Contact Center Services ChannelE2E | Apr 24
• Google AI Overviews Hurting Click-Through Rates: Studies TechNewsWorld | Apr 23
• Google hits back as DOJ pushes to break its stranglehold on web search SiliconAngle | Apr 21
• Analysts warn US could be handing chip market to China The Economic Times | Apr 19

More quotes »

Rob Enderle on…

Mavvrik and its platform

“Having a third-party application that cuts economic waste is the way to approach this problem. Providers typically are not that interested in pointing out that you are spending too much since they benefit from that spending. This kind of tool, assuming it works, typically recovers its cost very quickly making it potentially incredibly valuable.”

DigitalEx Rebrands as Mavvrik, Gets a New $6.2M Seed Funding Round

ChannelE2E

Opera offering the first browser to integrate an AI agent natively

“This gives Opera an advantage over competitors who treat browsers as cost centers. If users find this feature compelling and Opera successfully markets it, they could see a surge in adoption.”

Opera Unveils First Native AI Agent

Zone 256

Anti-Tesla campaigns

“There is going to be a lot of pressure put on social media by the administration to cover this up so it doesn't spread.”…”The right way to stop this is that either Musk gets out of politics, or he steps away from Tesla. I don't see another path that will save Tesla at the moment."

#TeslaTakeDown Hasn't Taken Down Telsa, But It Is Gaining Momentum”

Forbes

Elon Musk’s case against OpenAI

[Enderle said he thinks it’s hypocritical that Musk is bringing up these claims against OpenAI, when Musk is hugely wealthy.] “His real goal is to take the company over, and it has nothing to do with what he’s actually presenting,” [Enderle said, adding he thinks the case should be dismissed.]

Elon Musk’s feud with OpenAI CEO Sam Altman, explained

Los Angeles Times

Orchestrate AI’s acquisition by New Charter Technologies

“Oval Partners, the parent company of New Charter Technologies, appears to have a relatively positive reputation, so I do not see any red flags, though investment firms in general do not yet completely understand AI.”

Orchestrate AI to Bolster MSPs After Acquisition by New Charter

ChannelE2E

Advising Services

The Enderle Group delivers customized advisory services to businesses based on their unique needs. Those services include:

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Profiles

Rob Enderle

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.

As President and Principal Analyst of the Enderle Group, he provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Mary Enderle

As Enderle Group’s Branding and Web Design Consultant, Mary brings a depth of knowledge regarding brand-driven design, creation of brand management tools, creative direction and agency management. Mary was the worldwide corporate brand identity manager at Intel® Corporation, one of the top ten brands in the world. Under Mary’s leadership, her team was responsible for ensuring that all communications were consistent and reflected Intel’s values, to make sure that Intel would continue to rank among the top ten recognized brands worldwide. Mary also spent nine years managing the look and feel for Intel.com, consulting across many divisions on both creative and site usability.

After leaving Intel, Mary consulted with top tier companies on branding and web design including Dolby Laboratories, Gateway Computers, Advanced Micro Devices, Intel and Kodak Gallery.

Mary was the Brand Director and Affiliate Manager for CafeGive® for 1½ years, a startup that is focused on building a thriving community of nonprofit organizations and their advocates consumers and merchants dedicated to grassroots fundraising through ecommerce. CafeGive has evolved their focus to help nonprofits create social media campaigns for their causes. CafeGive Social is the easy to use platform that helps organizations and teams of all sizes create successful cause marketing campaigns.