Global Smartphone Sales Share by Operating System
Market Highlights
- Global smartphone sales remained unchanged YoY in Q4 2024, leading to marginal changes in OS shares globally.
- Android captured a 74% market share during the quarter, unchanged from the year-ago period. However, Android reached its lowest-ever quarterly share in the US and India. In the US, Motorola and Google's sales growth helped mitigate the double-digit YoY percentage decline among smaller players. Meanwhile, iPhone sales declined by just 1% YoY. In India, iPhone sales reached an all-time high during the quarter due to festive promotions, with older generation iPhones accounting for two-thirds of Q4 2024 sales.
- Harmony OS’ share remained flat YoY globally at 4%. However, it reached 19% in China driven by the strong sales momentum of new launches. Harmony OS remained ahead of Apple’s iOS for the fourth consecutive quarter. The smartphone subsidies in China was beneficial to local OEMs and will likely result in further growth of Harmony OS.
iOS vs Android Global Share
Global ShareQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Q2 2024Q3 2024Q4 2024Android78%81%81%74%77%80%80%74%iOS20%17%16%23%19%16%16%22%Harmony2%2%3%3%4%4%4%4%Total100%100%100%100%100%100%100%100%
Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, February 2025
Detailed Forecast by Region, Brand, and 5G/Non-5G Trends through 2028.
iOS vs Android Quarterly Market Share for USA, China and India
US Market
USA ShareQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Q2 2024Q3 2024Q4 2024iOS52%52%55%64%54%50%52%65%Android48%48%45%36%46%50%48%35%Total100%100%100%100%100%100%100%100%
China Market
China ShareQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Q2 2024Q3 2024Q4 2024Android72%72%73%64%68%68%69%64%Harmony8%11%13%16%17%17%17%19%iOS20%17%14%20%16%16%14%17%Total100%100%100%100%100%100%100%100%
India Market
India ShareQ1 2023Q2 2023Q3 2023Q4 2023Q1 2024Q2 2024Q3 2024Q4 2024Android94%95%94%90%94%95%95%89%iOS6%5%6%10%6%5%5%11%Total100%100%100%100%100%100%100%100%
*Ranking is according to the latest quarter.
This page presents quarterly insights into the worldwide smartphone OS scenario, featuring country-specific breakdowns for Android, iOS, and HarmonyOS, specifically focusing on the US, China, and India.
This data is a part of a series of reports which provide an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.
For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
The global smartphone market share numbers are from:
Global Handset Model Sales Tracker, December 2024
Excel File | Published Date: March 2025
This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.