Adobe Firefly - Free Generative AI for creatives

Questions? We have answers.

What is {{adobe-firefly}}?

{{adobe-firefly}} is a standalone web application available at firefly.adobe.com. It offers new ways to ideate, create, and communicate while significantly improving creative workflows using generative AI. In addition to the Firefly web app, Adobe also has the broader {{firefly}} family of creative generative AI models, along with features powered by Firefly in Adobe’s flagship apps and {{adobe-stock}}.

{{firefly}} is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.

Generative AI is a type of artificial intelligence that can translate text and other inputs into extraordinary results. While the conversation around this technology has centered on AI image and art generation, generative AI can do much more than generate static images from text prompts. With a few simple words and the right AI generator, anyone can create videos, documents, and digital experiences, as well as rich images and art. AI art generators can also be useful for producing “creative building blocks” like brushes, vectors, and textures that can add to or form the foundation of pieces of content.

What is Adobe doing to ensure AI-generated images are created responsibly?

As part of Adobe’s effort to design {{firefly}} to be commercially safe, we’re training our initial commercial Firefly model on licensed content, such as Adobe Stock, and public domain content where copyright has expired. Additionally, as a founding collaborator of the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. The CAI is a community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance.

This is in conjunction with the Coalition for Content Provenance and Authenticity (C2PA), which has developed an open technical standard providing publishers, creators, and consumers the ability to understand the origin of different types of media, including the ability to add a Content Credential that allows creators to indicate that generative AI was used. Find out more about content credentials.

What are some uses for AI generators?

AI generators like Firefly can enhance creativity by giving people new ways to imagine, experiment, and bring their ideas to life. Firefly is unique because Adobe intends it to be more than an AI text-to-image generator. As part of Creative Cloud, we’re building Firefly to supplement the tools Adobe creators know and love with text-based editing and generation of a variety of media, from still images to video to 3D, as well as “creative building blocks” like brushes, vectors, textures, and more.

For Firefly, the future vision is for creators to be able to use everyday language and other inputs to quickly be able to test out design variations, remove distractions from photos, add elements to an illustration, change the mood of a video, add texture to 3D objects, create digital experiences, and more — then seamlessly customize and edit their content using a combination of Firefly and other Creative Cloud tools.

How do AI art generators work?

As a type of generative AI technology, AI art generators work similarly to other types of artificial intelligence, which use a machine learning model and large datasets to be able to produce a specific type of result. With generative AI, anybody can use everyday language and other inputs to produce images, videos, documents, digital experiences, and more. Adobe Firefly is being built into Creative Cloud to give people the tools to both generate results quickly and customize them to fit their unique vision.

Which {{creative-cloud-apps}} have Firefly?

What is the {{adobe-firefly}} Premium plan?

What are generative credits?

Your Creative Cloud, {{adobe-express}}, Firefly, or {{adobe-stock}} subscription now includes monthly generative credits that give you access to content creation features powered by Firefly. Find out more about generative credits.

What languages does Firefly support?

Firefly is bringing the power of generative AI to global audiences by supporting over 100 languages for text prompt inputs, as well as localizing the Firefly website for more than 20 languages, starting with Japanese, French, German, Spanish, Brazilian Portuguese, Korean, Italian, Danish, Dutch, Norwegian, Swedish, Finnish, Chinese Simplified, and Chinese Traditional.

What if my prompt isn’t accurately translated?

We currently support prompts in over 100 languages using machine translation to English provided by Microsoft Translator. Because of the nuances of each language, it’s possible certain generations based on translated prompts may be inaccurate or unexpected. We are working hard to identify and resolve any issues. To report incorrect translation results, hover over a generated image and click on the Report tool.

How can I try Generative Fill or Generative Expand?

What is the difference between Firefly Image models?

The newer generation of image generation models within Firefly produces higher quality images, better interpretation of prompts, and more accurate text in images.

Where does Firefly get its data from?

The current Firefly generative AI model is trained on a dataset of licensed content, such as Adobe Stock, and public domain content where copyright has expired.

As Firefly evolves, Adobe is exploring ways for creators to be able to train the machine learning model with their own assets so they can generate content that matches their unique style, branding, and design language without the influence of other creators’ content. Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.

As an Adobe customer, will I have copies of my content included as part of the Firefly model?

No, copies of customer content are not included in the Firefly models.

As an Adobe customer, will I have my content used automatically to train Firefly?

No. We do not train on any Creative Cloud subscribers’ personal content. For Adobe Stock contributors, the content is part of the Firefly training dataset, in accordance with Stock Contributor license agreements.

What is Adobe’s approach to ethics in generative AI?

Does Adobe plan to compensate {{adobe-stock}} contributors whose content is used in the dataset to train Firefly models, and what will the compensation plan look like?

We have a compensation model for {{adobe-stock}} contributors. For more information, see the {{adobe-stock}} FAQ.

What is Adobe doing to ensure that Firefly is commercially safe?

As part of Adobe’s effort to design Firefly to be commercially safe, we are training our initial commercial Firefly model on licensed content, such as Adobe Stock, and public domain content where copyright has expired.

Can I use Firefly-generated outputs in commercial projects?

Outputs from generative AI features without the beta label can be used commercially. Outputs from generative AI beta features can be used commercially unless otherwise designated in the product or elsewhere, but these outputs are not eligible for indemnification while in beta.

What is {{adobe-sensei}} GenAI? How does it relate to Firefly?

Sensei GenAI is Adobe’s new generative AI service that is being integrated natively in {{adobe-experience-cloud}} to power end-to-end marketing workflows, dramatically improving enterprise productivity and efficiency. {{firefly}} is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Learn more about our generative AI efforts.