8 Employee Engagement Templates to Improve Your Employer Brand | Glassdoor for Employers
A good employee engagement strategy can help improve your employer brand over time. But it’s hard to know how to reach out when every employee and department works differently. For instance, how do you communicate with managers versus C level staff, or new hires versus tenured employees? These templates are designed for you to copy and paste into emails when engaging with employees at your company. Remember! The act of leaving reviews enhances employee morale and recruitment efforts.
Top 5 Benefits of Engaging with Employees for Reviews:
- Becauseall reviews require both pros and cons, employees can re-affirm positive attributes while expressing thoughtful concerns.
- Employer branding builds employee loyalty.
- Recent reviews improve search relevancy and ensure that your company page remains at the top of search results.
- Thoughtful interview experiences motivate candidates to apply and come in more prepared for an interview.
- Invitations to leave company reviews show employees that they have company trust and appreciation.
Our Targeted Invitations Will Focus on:
- Inviting New Hires to leave interview experiences and reviews
- Inviting Managers to encourage staff members to leave reviews, based on hiring needs
- Inviting all Company team members to leave reviews
- Inviting C-Level staff to leave reviews from a broader point of view
- Announcing an Award Win for employees to promote!
Employee Engagement Plan for New Hires
New Hires are an ideal audience to target, because they are fresh to the organization and bring a lot of enthusiasm. Key tasks: Add a calendar reminder to invite New Hires to visit Glassdoor and leave an interview experience two to three days from their start date. Add a second calendar reminder to invite every new hire to leave a review on their employment experience.
TEMPLATE 1: New Hire Interview Experience (2 -3 Days)
Interview Review (General)
Subject Line: Share Your Interview Experience On Glassdoor!
Hi everyone,
We strive to give every candidate a positive experience, and we would love to hear about yours.
Please take a few minutes to leave an interview review for [Company Name] on Glassdoor.
Your feedback is extremely valuable to us as we fine tune and continuously improve our interview process.
Interview Review (New Hire)
Subject Line: Share Your Interview Experience On Glassdoor!
Hello,
We hope you are settling into your new role well! As you know, our company is continuing to grow. To sustain that growth, we want the best people to join our team and you play a critical role in helping us recruit top talent. Your feedback on our interview process will help us make it a more meaningful experience for future candidates, and will help them prepare for interviews with more confidence around what to expect, which will in turn help us find the best talent — just like you!
As you know, we have a company page on Glassdoor, part of which allows you to leave reviews about our interview process. Please take a moment to visit Glassdoor and share an anonymous review about your interview experience with our team.
It only takes a few minutes to complete, and your feedback is completely anonymous.
All the best,
Your HR Team
TEMPLATE 2: New Hire Employment Experience (90 Days)
Employee Review (New Hire)
Subject Line: Happy Three Months at [Company Name]! Share Your Experience on Glassdoor
Hello!
Can you believe it has already been 90 days? We hope you are acclimating nicely to your new role.
We believe that the most trusted form of advertising, aside from a personal recommendation, is an online review. You probably already know the influence an online review has if you use websites like eBay, Amazon, and TripAdvisor. That's why we're asking for you to provide us some feedback on Glassdoor. Your feedback is vital to our recruitment team and senior leaders so we can better serve our employees. It also matters to job seekers considering working here, which helps us recruit more top talent like you.
Please take a moment to visit Glassdoor and and share an anonymous review about your work experience over the last 90 days. This feedback will help us attract talented new employees (just like you!) who will help our company grow.
It only takes a few minutes to complete.
Thanks,
Your HR Team
Employee Engagement Plan for Managers
Managers are a key resource to help encourage team members to leave reviews. If a particular team is missing a key hire, invite the Manager to reach out to existing team members to leave reviews describing that position. This will encourage the right candidates to apply and prepare applicants for the interview.
Key tasks: Add an ongoing six-month calendar reminder to invite all Managers to assess current hiring needs and reach out to existing staff for reviews (see template 3 below). Include a template for managers to pass along to their teams (see template 4 below).
TEMPLATE 3: Managers Increase Awareness (Every 6 months)
Hello!
Our company has a page on Glassdoor, which includes messaging for interested job candidates to learn more about our company. It’s a great way to help us hire key people for your team, but we need your help.
I understand that your team is expanding and you are looking for candidates with certain qualities and expertise. But these candidates don’t have enough information about what this job is like.
Please reach out to your team members and ask them to leave anonymous employee reviews on Glassdoor. I’ve included a sample email template to send to your team today. [Include Template 4]
Thanks,
Your HR Team
TEMPLATE 4: Managers Team Involvement (Every 6 months)
Hello Team!
I am reaching out because the recruitment department needs your help! Glassdoor is a leading destination for job seekers to research companies and decide if they want to work there. We also use employee feedback on Glassdoor to listen to you so that we can become a better company.
It’s important that our employees are providing continuous feedback on Glassdoor to show what it’s really like to work here, so we can continue attracting great talent just like you!
Spend no more than 15 minutes on this. Remember, all the feedback is anonymous. Thank you!
Employee Engagement Plan Companywide
HR teams should invite the whole company to check out their Glassdoor page and leave reviews. This email template describes how reviews will help the health of the company and assist in recruitment efforts. Content should be updated on Glassdoor at least once a year to maintain an authentic and current view of what it’s like to work at your company and to attract great talent!
Key tasks: Add a calendar reminder to send the “Glassdoor Profile Page” to collect company feedback (see template 5 below). Add a 12-month ongoing calendar invite to employees to check out the updated Glassdoor page and leave a thoughtful review (see template 6 below).
TEMPLATE 5: Companywide Encouraging Feedback
Employee Review (General)
Subject Line: Share Your Experience at [Company] On Glassdoor!
Hi everyone,
We’d love it if you would take a moment to review [Company Name] Glassdoor!
Glassdoor is a leading destination for job seekers to gain insights about jobs and companies and decide where they want to work. We use employee feedback on Glassdoor to listen to you so that we can become a better company. It’s important that our employees provide feedback on what it’s like to work at [Company Name], so we can continue improving and attracting great talent like you!
It only takes a few minutes to complete, and your feedback is anonymous.
Thank you very much.
TEMPLATE 6: Companywide Annual Reminder (Once a year)
Employee Review (Annual Reminder)
Subject Line: Annual Reminder to Share Your Feedback on Glassdoor!
Hi everyone,
This is an annual reminder to share your feedback with us on Glassdoor. We take your feedback seriously.
Glassdoor is a site where job seekers can read reviews from current/former employees and apply for jobs. Your feedback there is vitally important to our recruitment team and senior leaders so we can better serve our employees. It also matters to job seekers considering working here, which helps us recruit more talent like you. Everyone’s experience counts!
It only takes a few minutes to complete, and your feedback is completely anonymous.
Thank you.
Employee Engagement Plan for C-Level Staff
As leaders of the company, CEOs, CTOs and other top-level staff have a unique perspective on the organization’s vision. Their reviews are helpful (and can be left using anonymous titles).
Key task: Add an annual calendar invite asking all C-Level executives to leave an anonymous review on Glassdoor, describing the company’s strengths, challenges and goals (see template 7 below).
TEMPLATE 7: C-Level Staff Annual Reminder
Hello, Executive Team!
As you know, we are hard at work trying to find the best people to join our team, and have a profile page on Glassdoor to show off our brand to potential candidates. Glassdoor is a leading destination for job seekers to research companies and decide if they want to work there.
Your feedback is critical to our success and you would assist us greatly by leaving an anonymous review on Glassdoor!
You can leave your job title as anonymous. Feel free to share our company’s vision, strengths, and areas where we still need to grow. Your perspective is vastly different from our other team members and a comment from you would mean a lot.
Thank you,
Your HR Team
Employee Engagement Plan for Diversity & Inclusion
TEMPLATE 8: Diversity & Inclusion for Employee Resource Groups
Subject: Share Your Experience at [Company Name] on Glassdoor!
Hi [Employee Resource Group Name] Team,
We'd love it if you would take a moment to review [Company Name] on Glassdoor!
Glassdoor is a leading destination for job seekers to gain insights about jobs and companies and decide where they want to work. We use employee feedback on Glassdoor to listen to you so that we can become a better company.
We encourage you to take a few moments to reflect on your experience with your Employee Resource Group and our Diversity & Inclusion initiatives, and to then share your thoughts on Glassdoor. You can now also rate us specifically on the topic of Diversity & Inclusion. Our commitment is to continually review this feedback, identify patterns and trends, and drive change where needed.
It only takes a few minutes to complete, and your feedback is completely anonymous.
Thank you,
HR
Employee Engagement Plan for Award Wins
Third party recognition helps build your employer brand! When you win an award, it’s important to celebrate that success with your company and encourage employees to leave reviews reflecting why your company was worthy of the milestone or success.
Key task: After you win an award or achieve a company milestone, promote the accomplishment and encourage feedback (see template 8 below).
TEMPLATE 9: Promote Award Win
Hello All,
We are proud to let you know [Company Name] just won an award titled [Award Title].
As you know, we have a company page on Glassdoor, a leading destination for job seekers to research companies and decide if they want to work there.
If you have not contributed an anonymous review on Glassdoor yet, please do so here and help us reach potential new employees and tell them what it’s really like to work here. We also use these reviews to gauge the success of our workplace initiatives and what we can do to improve. So please be honest and fair in your feedback.
Thanks again to our incredible team! We couldn’t have won this award without you.
Sincerely,
Your HR Team
P.S. Don’t forget to spread the word about our honor via your social networks! A sample social media message is included below. Proud to work at [Company Handle] and contribute to winning an award titled [Award Title].
5 Tips for Jumpstarting Employee Engagement
1. Encourage a sensible social media policy. Develop a policy that doesn’t restrict or prohibit employees from accessing, sharing or responding to reviews on social networks.
2. Actively log into the Employer Center. The Employer Center has free tools to help employers manage their employer brand, keep an eye on the competition and manage their reputation.
3. Become an OpenCompany. Today’s candidates seek transparency, and Glassdoor provides a way for companies to show that they’ve got it. Distinguish your brand by completing the five steps to obtain an OpenCompany profile badge as well as access to exclusive Glassdoor promotional opportunities.
4. Publicize third-party endorsements. Awards and other recognition from outside organizations give job seekers a good impression of your company, and they energize employees by letting them know that they work for an honored organization. When your company wins awards, be sure to publicize them.
5. Respond to reviews. A review on a job site may be the first thing a candidate sees before deciding whether to apply to work at your company, so be sure to respond to both good and bad reviews to share your employer perspective.
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Citations
- Source: Google Analytics, trailing two-month peak, Mar - Apr 2020